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你可能喜欢P&G assignment Essay - 528 Words
P&G assignment
P&G assignment
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: March 23, 2014
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I think there are both benefits and cons to the idea of letting mothers bring their babies to the next J&J’s Camp Baby.
I think that if the company closely watched mothers with their babies they could really see how they interact with their children and as the saying goes, actions speak louder than words, and with these observations J&J could really pinpoint what mothers need.
Although they would be able to see this interaction first hand, it could also really distract the mothers from giving good and thought out responses.
Having to take care of their children would take away from their attention to the problems at hand, also it would make it very hard to keep the mothers and children there for a long period of time, because the children would get restless and cranky.
I do think that the first-hand experience, but I do think the cons override the pros if the conference were to stay the same.
If the conference was shortened to only one day or if a day care was provided while the mothers were sharing responses and opinions I feel as if it could be much more successful. 2. I think that this is good strategy used by P&G.
I feel as if moms are a large portion of P&G's customer base so it is important for the company to know their opinions are their products.
This will also help P&G keep up with their consumers changing wants and needs in order to continue their success.
I also think that it is a good idea that they ask mothers to promote their other products through word of mouth.
By being part of the Vocal Point, it creates a relationship between the mothers and the company, which means most of these mothers trust P&G which is going to translate into mothers trusting their products, which will lead them to promote their products through word of mouth.
It is also smart because most of the time we buy products based on opinions from our friends and family meaning that when these mothers tell others about the product they are more likely to buy based...
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...message being that she couldn’t afford to make the trip. Nevertheless the champion looks towards the tv, making a gesture that was clearly intended for their mother. P&G effectively communicates their “Thank You Mom” message by evoking a strong emotional response from the audience, and the genius of this commercial is that rather than solely highlighting the Olympian, it also salutes the people who helped the Olympian get there. It's each athlete's support
system — in particular, Mom — that's portrayed as the hero. At a time when television screens are inundated with spots showing athletes doing their thing and glorifying their brands' roles in
when every advertiser is a &proud sponsor of the 2012 Olympics&; P&G's ad campaign is doing something completely different -- connecting with its target audience, by being a “proud sponsor of moms”.
P&G's Olympics advertising isn't really about the Olympics. It's about their audience, the mothers of the world who raise and take care of their kids with love and hard work (and buy Procter & Gamble products, but the spots don't talk about that). So while viewers see some Olympic-type footage, it's with a twist, and only in a supporting role. The video currently has over 2.2 million views on YouTube and has been shared on Facebook over 1.2 million times. P&G created a Facebook page devoted to “Thank You Mom,” which has half a...
Case study 1: Has restructuring paid off at Procter & Gamble?
Procter & Gamble (P&G), formed by William Procter and James Gamble in Cincinnati in 1837, is one of the oldest global companies. Its famous brands include Tide, Pringles and Crest. For much of its history, the company has been innovative in producing new consumer products and new marketing techniques, such as the soap opera. However, despite its record of reliable profit growth, by the 1990s
P&G had become weighed down by bureaucratic hierarchy. According to Richard Tomkins: ‘the company became formula-driven, risk-averse and inbred. Even the smallest decisions had to be referred to senior management. Individuality was frowned upon: employees learnt how to write memos, how to speak and how to think’ (Financial Times, 12 June 2000). Times became harder for the well-known brands, which were losing sales to copycat products and supermarket own brands. The big supermarket chains, such as Wal-Mart, grew more powerful and were able to demand lower prices from manufacturers.
In a restructuring in 1990, P&G’s chief executive closed 30 plants worldwide, cutting 13,000 jobs. This move brought down prices, but damaged employee morale and adversely affected product innovation. In 1999, a new chief executive, Durk Jager, took radical measures to dismantle the company’s multilayered bureaucracy. Aiming to recreate entrepreneurial spirit, he took...
...SWOT ANALYSIS
P&G is a global manufacturer and marketer of consumer products. It operates in five distinct business segments: fabric and home care, beauty care, baby and family care, health care and snacks and beverages. It has some of the most well-known and established brands in its portfolio but faces intense competition from other global consumer giants as well as local companies.
Large scale of operations
significant scale advantages. It is the global leader in all its four core categories - fabric and home care, beauty care, baby and family care, health care. Its products are sold in over 160 countries worldwide with manufacturing capabilities in over 42 countries. The company manufactures and markets close to 300 products. It derives substantial economies from its scale of operations in finance, logistics, marketing, research, new product development, innovation, technology and other functions. The company’s huge buying power (from commodities to media) is being progressively leveraged through global procurement and services. A large scale gives P&G significant competitive advantage against the smaller, unorganized players in local markets.
Strong branding
P&G is one of the world's most successful brand creation and brand building companies. The company participates in more than 40 product categories with 300 brands in roughly...
...1. Discuss the reasons for the initial failure of P&G in Japan.
In the year of 1973 Procter and Gamble (P&G) entered the Japanese market, until the 1987 P&G was losing a lot of money. Why? Mostly because they didn’t thought about cultural differences. A company just can’t apply everywhere in the world the same products, managers, sales methods and strategies. Companies have to adjust their
‘working culture’ to the country where they are cooperating.
In the case of P&G the following things went wrong:
* American products
* American managers
* American sales methods and strategies
In our first assignment and in chapter 5 of the book ‘International business’ we learned a lot about cultural differences. If you compare the culture of American with the cultural of Japan you will see immediately that there are a lot of differences. Why? Because the population of Japan is totally different: the consumers have different expectations of certain product or services. As a company you should know that you have to adapt your strategy, you can do that by doing first a ‘international’ market assessment, then take a look at the product-, promotion-, pricing- and place strategies and when you have done this, than you know how to operate abroad and you can bring this into practice on the Japanese market.
A small example of how...
...Procter & Gamble
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include pet foods, cleaning agents, and personal care products.
William Procter, a candle maker, and James Gamble, a soap maker, both born in the United Kingdom of Great Britain and Ireland,
emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris.[5] Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created.
A.G. Lafley, the company's chairman, president and CEO said the future P&G would be &a much simpler, much less complex company of leading brands that's easier to manage and operate.&
P&G remains a highly selective employer as less than 1% of all applicants are hired annually.
The 4 P's of the Marketing Mix
Product – The products or services offered to your customer: Their physical attributes what they do, how they differ from your competitors and what benefits they provide.
Price – How you price your product or service so that your price remains...
...SUMMARY OF P&G CASE
* Founded in 1837, Cincinnati-based Procter & Gamble is one of the world’s most international of companies with annual sales in excess of $50 billion, sells more than 300 brands, operates in 80 countries and employs close to 100,000 people globally
* 1915, established its first foreign factory in Canada
* 1930, opened the company’s first foreign subsidiary in Britain.
* 1950s and 1960s, expanded rapidly in Western
Europe, and then again in the 1970s when entered Japan and other Asian nations
* By the late 1970s, the company’s strategy was to develop new products in Cincinnati and then relied on semiautonomous foreign subsidiaries to manufacture, market, and distribute those products in different nations.
* By the 1990s, this strategy was no longer efficient. Profit growth was sluggish because of the company’s high cost structure.
* 1993, conducted a major reorganization: shut down 30 manufacturing plants, laid off 13,000 employees, cut $600 million a year out of P&G’s cost structure.
* 1998, launched its second reorganization: closed another 10 factories, laid off 15,000 employees. $800 million was saved.
* 2003 & 2004, strong growth in both sales and profits, revenues surged 28% from $40,2 billion to $51,4 billion, profit increased 46% from $4,35 billion to $6,34 billion.
1. In 1915 opened a plant in Canada to produce Ivory Soap and Crisco
o In the...
...Introduced in September 2002, Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both
products to be equal in terms of whitening levels, P&G’s internal scientific data suggested that the whitening level for Whitestrips was 5 times higher than Simply White. Thus P&G is faced with the core issue - Whether Simply White works as well as Whitestrips and how can P&G regain its market share by communicating the superior effectiveness of its product vis-a-vis Simply White to the consumers, in turn disproving Colgate’s claim of an equally good yet cheaper product.
P&G, the world’s largest consumer products company, is almost four times the size of Colgate in terms of revenues but both are leading multi-national companies and thus have substantial resources and are equally organized. Although P&G commands greater market power than Colgate due to its larger size, Colgate’s higher market share in the oral care market allows Colgate equal bargaining power...
...Automatic dishwashers (ADWs)
* The LDL market had 3 major players P&G (42% share), Colgate Palmolive (24%), Levers (7%) and the remaining 27% with generic and private labels. P&G’s share of the LDL market is valued at $357 million / 25 million cases approx.
Product Classification
* LDLs are a low involvement product
* Daily use, generally a repeat purchase once every month if the product is readily available
* Lack of brand
Market Segments
Analysing the needs, preferences and usage behavior of the households, all customers can be classified into the foll. 3 segments –
1. Performance segment (35% of the total category) – values the cleansing powers the most like grease cutting powers and long lasting suds
2. Mildness segment (37%) – values gentleness on the hands most with the cleansing powers
3. Price segment (28%) – focus on the low cost ahead of other factors
Target Market Segment
Keeping in mind the objective of increasing volumes and profits through a new product launch, P&G should launch a new brand in the Low Price segment. The reasons for the above decision are –
* Competition: the performance and mildness segments already have more than 7 brands from established companies fighting for a larger share of the shrinking market pie whereas the price segment only has small generic brands and private labels with minimal marketing support
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你可能喜欢Assignment Management Essay - 1446 Words
Assignment Management
Assignment Management
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BBC 401 Principle of Management
Individual Assignment
NAME: Juhalil bin Jumain
STUDENT ID: BEC 140001
NAME OF LECTURER: Mohd Zairiza Bin Mohd Hashim
BBC 401 Principle of Management
Individual Assignment
I already watched three videos from Forbes about woman leader in an organization. The summary of three videos that I chooses, as women continue their upward trajectory in the business world, they have yet to be fully appreciated for the unique qualities and abilities they bring to the workplace. It’s impossible to respect, value and admire great leadership if you can’t identify what makes a leader great. As a leader of some organization woman
was surrounded by strong-willed, hardworking and purpose-driven women. It is through their leadership that the traditions, values and legacy of our family have been upheld. They have taught that a woman’s instincts and emotional intelligence can be off the chart.
For a man it so difficult to understand about what women thinking, because what woman thinking and what man thinking is have a little different. Also in woman act and innovation, unless
he has been closely influenced by
the women in his life. I’ve learned that women may process things differently and
in their own terms. Fortunately for me, I’ve been influenced by great women who made me appreciate their approach towards leadership. I’ve grown to understand their decision-making processes, the dynamics and subtleties of their personality and style, and other special character qualities that women possess.
What I know about woman are the best leader that have circular vision that enables them to be well-rounded people. For example, they have their finger on the pulse of the culture and can talk to you about the latest pop-culture news, but then easily switch gears to give you their perspective on what is taking place on Wall Street. Women leaders seeking a chance to be significant see the world through a they are especially in search of those opportunities previously unseen.
Woman also enjoy their own space to test themselves and find their own rhythm. These women leaders are like scientists: many of them want to make new discoveries or solve for problems where others have failed. The women leaders I’ve been around don’t stop pursuing until the job gets done. This is why I believe they are good collaborative leaders and
not afraid of trial and error as long as they continue to build the resource infrastructure around them that gets them closer towards accomplishing their goals. Women leaders also invest in themselves and become knowledge seekers. Because they not afraid to ask questions when given a safe platform to express themselves. Though extremely curious, it’s often balanced with a bit of skepticism after all, they don’t want to be fooled or taken advantage of.
My experiences have taught me that women leaders need to trust a person before they will endorse what they have to say.
Many just want to know that there is legitimacy behind the opportunity.
The secret of women leader share on managing her organization and what inspiration from the interview
In the videos that I have been watched, “A woman’s lens of skepticism oftentimes forces them to see well beyond the most obvious details before them. They enjoy stretching their perspective to broaden their observations.
Many women are not hesitant to peel the onion in order to get to the root of the matter.”
So, Women see what often times others don’t see.
Successful women leaders know how to play the game when they have to and can anticipate the unexpected. They know what cards to play and keenly calculate the timing of each move they make.
I learned that women who enjoy the ebbs and flows of business activity also know that the best things...
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ASSIGNMENT SUBMISSION AND ASSESSMENT
_________________________________________________________________________
PROFESSIONAL ETHICS
(PLEASE EDIT WHERE NECESSARY-THIS IS ONLY SUGGESTIONS FOR THE ASSIGNMENT’S GENERAL INSTRUCTIONS)
_________________________________________________________________________
INSTRUCTIONS TO STUDENTS
1. This assignment contains only ONE (1) question that is set in the language of the printed module for the
2. Answer in _______ or English.
3. Download the language version of the assignment template concerned from the MyVLE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing.
4. Your assignment should be between 2500 to 3000 words excluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment question and instructions to your answer.
You must submit your assignment ON-LINE via the MyVLE. Refer to the portal for instructions on the procedures to submit your assignment on-line. You are advised to keep a copy of your submitted assignment for personal reference.
6. You can submit your assignment ONCE only in a SINGLE file.
7. Your assignment must be submitted between...
...PT1420 - Unit 5 Homework and Lab Assignment
Unit 5 Assignment 1: Homework
1.) Design an if-then statement that assigns 20 to the variable y and assigns 40 to the variable z if the variable x is greater than 100.
(Simple if statement)
If x & 100 then
2.) Design an if-then statement that assigns 0 to the variable b and assigns 1 to the variable c if variable a is less than 10.
(Simple if statement)
3.) Design an
if-then-else statement that assigns 0 to variable b if variable a is less than 10, otherwise it should assign 99 to variable b. (Alternative if statement)
If a & 10 then
4.) The symbols &, &, and == are all Relational operators.
5.) The if-then statement is an example of a conditioal structure.
6.) The Selection structure is based on boolean logic.
7.) The if-else statement is know as a dual alternative decision structure.
8.) A nested if statement is used to ask multiple questions before deciding what processing path to take.
*****************************************************************
Unit 5 Labs
1.) Lab 5.1: Evaluating Conditions with Relational Operators.
Critical Review
A relational operator determines whether a specific relationship exists between two values.
Relational operators
Boolean Expression
Greater than
Greater than or equal to
Less than...
Week 2 Assignment
Yasir Shakoor
Intermediate Algebra MAT222
Professor Perez
09/01/2014
For our Week 2 assignment, in Intermediate Algebra, we were asked to solve the problem number 68 on page 539 of Elementary and Intermediate Algebra. aside from completing the problem, we were also asked to write a two to three page paper while including the five given vocabulary words for the week. Please see the problem below:
restrictions. The accompanying graph shows all of the possibilities for the number of refrigerators and the number of TVs that will fit into an 18-wheeler.
Write an inequality to describe this region.
Will the truck hold 71 refrigerators and 118 TVs?
Will the truck hold 51 refrigerators and 176 TVs?
Kindly consider the five given vocabulary words:
Solid line
Dashed line
Linear inequality
Test point
In order to solve the problem, we need to be aware that the formula to solve any linear equation is y=mx+b. with the said, we can say that we have our y- intercept which is 330. (The ordered pair 0,330 demonstrates that the y coordinate is 330). Since we have our y- intercept, we will now discover what our slope is. The formula to determine any slope of a line is
After performing division and simplifying, we have found that the slope of our line is -3.
a) Write an inequality to describe this region.
The inequality to...
...Proportions
MAT 222 Week 1 Assignment
Instructor: James Segala
August 18, 2013
Solving Proportions
Proportions exist in the real world. For example, in finding out the price of a unit, or the population of a specific species. The first problem that we are working with states that “. Bear population. To estimate the size of the bear population on the Keweenaw Peninsula, conservationists captured, tagged, and released 50 bears. One year later, a random sample
of 100 bears included only 2 tagged bears.What is the conservationist’s estimate of the size of the
bear population?(Dugolpolski, 2012)
In reading over the “Bear Population” #56 on page 437 (Dugolpolski, 2012), the concept of proportions allow the assumption that the ratio of originally tagged bears to the whole population is equal to the ratio of recaptured tagged bears to the size of the sample. The estimated solution, variables will be defined and rules for solving proportions are used.
The ratio of originally tagged bears to the whole population is 50/x.
The ratio of recaptured tagged bears to the sample size is 2/100.
50=2 This is the proportion set up and ready to solve. This is the step where we will cross
100 at this point. The extremes are 100 and 50. The means are x and 2
100(50)=2x
Divide both sides by 2
X=2500 The bear population of Keweenaw Peninsula is estimated to be around 2500.
For the second problem of this...
...conEcon345 Money and Banking
Assignment 1
Zhongli Sui (Bill)
a). What is YTM(i) for bond A and B? which one is highest?
Bond A: 1000 = 1001+i + 901+i2 + 80(1+i)3 + 70(1+i)4 + 60(1+i)5 + 600(1+i)5
Bond B: 1000 = 1001+i + 1001+i2 + 100(1+i)3 + 100(1+i)4 + 40(1+i)5 + 400(1+i)5
i(B) = - 0.
Bond A has higher yield than Bond B. ( 0 & -0.044195)
b). Suppose i=0.05 for both bond A and B, which bond has
higher price?
+ 901+0.052 + 80(1+0.05)3 + 70(1+0.05)4 + 60(1+0.05)5 + 600(1+0.05)5 = $820.69
+ 100(1+0.05)3 + 100(1+0.05)4 + 40(1+0.05)5 + 400(1+0.05)5 = $699.35
c). Is there an identical i that i(t)=i(t+1)=i(t+2)=… that makes bond price for A and B identical?
1001+i + 901+i2 + 80(1+i)3 + 70(1+i)4 + 60(1+i)5 + 600(1+i)5
= 1001+i + 1001+i2 + 100(1+i)3 + 100(1+i)4 + 40(1+i)5 + 400(1+i)5
When i = 100%, both bond A and bond B have price equal to $107.50
Which bond is more risky?
If all the information is correct, bond A is more risky in year 1 to 4, and bond B is more risky at year 5 due to the CEO resign....
...Running head: WEEK 1
Week One Assignment
Patrick Cain
Mat222: Intermediate Algebra
Joseph Oslakovic
August 27, 2012
Week One Assignment
I will set up two ratios and show an appropriate variable and write the equation. First problem is: Bear population. To estimate the size of the bear population on the Keweenaw Peninsula, conservationists captured, tagged, and released 50 bears. One year later, a random sample of
100 bears included only 2 tagged bears. What is the conservationist's estimate of the size of the bear population?
In the Capture-Recapture method we notice that we are supposed to assume that the ratio of the original 50 tagged bears to the entire population is equal to the ratio of the recaptured tagged bears to the size of the sample (Dugopolski, 2012). First, we will set up the ratios.
Ratio of original tagged bears tot eh whole population is 50
The ratio of the recaptured tagged bears are
This is the proportion ready to solve. I will cross multiply
setting the extremes equal to the means.
100 (50) = 2x
100 and 50 are the two extremes, while x and 2 are the means.
Divide both sides by 2.
...include more international joint ventures, have both enabled and fuelled a greater need for movement of individuals across the globe.
o In the wake of globalisation wherein knowledge of global business markets and processes is now necessary for competitive advantage, international assignments continue to be important for employers and employees alike.
o In particular, the emergence of markets such as China, India and Eastern Europe has had led to an increasing demand for
managers with distinctive competences to manage in these countries. (Collings et al, 2006)
o However, the context has altered and traditional models do not take into account quick-to-market demand and cost-effective deployment or enable increased cross-border volume for shorter assignment times. Furthermore, new models need to be flexible to the changing work-life requirements of employees.
o As a result there is increasing prominence of alternative forms of IAs (Fenwick, 2004)
o In this essay I intend to critique the key issues surrounding the different IAs available and outline their respective benefits.
THE TRADITIONAL IA
o Edstr?m and Galbraith (1977) proposed three motives for IAs: position fillers, as a means of management development and as a means of organisational development.
o Returning assignees are vital for knowledge transfer: how the organisation is perceived internationally and the business climate, cultural patterns and market systems...
...Report- Hard Copy
ASSIGNMENT METHOD
The assignment problem is one of the fundamental combinatorial optimization problems in the branch of optimization or operations research in mathematics. It consists of finding a maximum weight matching in a weighted bipartite graph.
In its most general form, the problem is as follows:
There are a number of agents and a number of tasks. Any agent can be assigned to perform any task, incurring some cost that may vary
depending on the agent-task assignment. It is required to perform all tasks by assigning exactly one agent to each task in such a way that the total cost of the assignment is minimized.
If the numbers of agents and tasks are equal and the total cost of the assignment for all tasks is equal to the sum of the costs for each agent (or the sum of the costs for each task, which is the same thing in this case), then the problem is called the linear assignment problem. Commonly, when speaking of the assignment problem without any additional qualification, then the linear assignment problem is meant.
A machine shop currently has three jobs A,B,C to be done on three machines W,X,Y. Any one of the jobs can be processed completely on any one of the machines, and the assignment of jobs to machines must be on a one-on-one basis. Find the job assignments that will minimize the...
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