一个手机 APP 为啥医患都叫好-ZAKER新闻
本报制图 / 朱濉资中县医院转诊窗口正在为患者办理转诊手续。护士介绍移动转诊平台。资中县医院医生为转诊上来的患者检查。本报记者 吴传明 摄医生通过移动转诊平台了解患者情况。———我省试点移动转诊平台的资中样本观察3 月 17 日 10 点 20 分，资中县苏家湾镇小河村 61 岁的何宗仙在老伴陪同下，转诊到县医院。当天早上，村医陈秀花为何宗仙初步诊断为胆结石，并用手机移动转诊平台为她在县医院预约了转诊号。窗口护士输入何宗仙的身份信息后，告诉她去门诊肝胆科找陈医生，已预留了床位。 从何宗仙找陈秀花看病，到转诊县医院办完入院手续，前后只花了一个半小时。" 以前转诊到这里，病人多时总要等。现在一到医院就看病，太方便了。"双向转诊是分级诊疗的基础，基层患者往上级医院转诊是否及时、顺利，决定着他们对就近看病的信心。 为使转诊更便民，省卫生计生委建设了移动转诊平台， 自去年 11 月在资中县试点 4 个月来，通过移动转诊平台实时传递转诊信息、当天安排接诊医生，资中县的村医转诊不盲目，医院接诊有准备，患者上门就看病，医患都叫好。□本报记者 石小宏A手机预约转诊及时村医更得村民信任去年 11 月 18 日起，经过分片区培训后， 资中全县 1224 名乡村医生的手机上都下载了一个 APP 软件———移动转诊平台， 该平台既连接了所有村医，也连接了县医院、乡镇卫生院和民营医院等 43 家医疗机构。" 我在平台上输入患者的个人信息、病症和需转诊的医院后，轻轻一点，就能完成双向转诊。" 资中县鱼溪镇裕丰村村医生邓泽平告诉记者， 这个平台给村医生帮了大忙，患者就更加受益了。3 月 1 日，裕丰村的谢伦华感觉右下肢疼痛，还有包块，找邓泽平看病。这是谢伦华做完阑尾炎手术后的第 13 天，邓泽平检查后，担心他是术后发生了肠粘连等并发症，建议转诊到鱼溪镇中心卫生院。邓泽平拿出手机，把谢伦华的转诊信息输入移动转诊平台。就在他发送信息的那一刻，鱼溪镇中心卫生院的转诊平台立即收到了信息，负责该平台的陶慧护士看见后，立即根据村医生介绍的症状进行分诊， 把患者分给了内科医生庞强。20 分钟后，谢伦华来到卫生院，不用再挂号， 庞医生已在诊室等着他了。经检查和入院治疗，一周后谢伦华痊愈出院。" 过去要转诊，需要村医生填写转诊单，但转诊医院是否有医生和床位不得而知。有了转诊平台，不需再考虑这些问题了。" 邓泽平说，由于转诊及时有效，他赢得了更多村民的信任。" 过去患者去没去转诊医院治疗，无法一一追踪，现在通过平台就知道患者的去向，没去治疗的，能上门了解情况，尽量不让村民拖延病情。重龙镇芋子田村的村医刘淑萍，4 个月共向镇卫生院和县级医疗机构转诊 59 人。而在她这里，重症患者都能及时转诊和预约检查，找她看病的村民越来越多。B医院接到转诊信息保证当天安排医生与全省其他地方一样，资中县实施分级诊疗以来，专门设置了面向全县的双向转诊通道。过去患者拿着基层医生手写的转诊单到转诊医院， 需重新挂号、检查和等待入院。由于信息不对称，接诊医院不知道当天有多少患者转入，是什么病转入，使得转诊患者挂不上号、 做不了检查、入不了院的情况时有发生。村民田瑞章就有过转诊到县医院遇到没床位、又返回镇上等待的经历。去年底，省卫生计生委决定在资中县试水移动转诊平台，得到内江市卫计委和资中县的全力支持。" 全县基层医生几乎都使用这个平台，使用率达到 99%。" 资中县卫生计生局局长肖代彬说。该县卫生计生局科教宣传股股长刘雄伟的手机上也装了转诊平台，通过日期查阅，他向记者现场展示了以下转诊信息：3 月 11 日 10 点 43 分，26 名患者从基层上转，其中住院 2 人、检查 1 人。平台上有患者的姓名、地址、电话等基本资料， 还有转诊医生的姓名、基层医生诊断的病情、需转入的医院等信息。" 平台设置了不同的职能权限，卫生行政部门管理人员能看到各时段全县转诊病人的数量，哪位医生转诊，转入了哪些医院等信息，基层医生则只有转诊患者权限。目前， 资中县共有 43 家医疗机构安装了移动转诊平台， 按要求，窗口人员接到转诊信息后立即安排相关科室，所有卫生院均在挂号窗口增设了服务，实现了村、乡、县三级转诊信息无缝对接，患者就诊无障碍。截至目前，资中县人民医院已接收 2100 余名从基层转诊上来的患者。" 只要收到转诊信息，哪怕当天患者再多，也会安排号源和医生， 不让转诊患者白跑路。转诊接诊后，一些医生还会将诊断结果反馈给村医，以便他们对比诊断差别，有利于提升村医生的医术。" 该院党总支书记王挺说。C试点尚需 " 扩容 "建议平台融入健康档案截至 3 月 11 日，资中县已有 4604 人通过移动转诊平台实现了转诊。4 个月来， 邓泽平使用该平台已得心应手， 也提出了一些好的建议，" 这个平台再增加一些内容就更好了。" 邓泽平说，如果平台能跟踪反馈患者转诊后的治疗情况， 村医就能更全面地了解病人情况。 刘雄伟则建议， 转诊平台融入群众的健康档案， 将使村医的诊断和转诊更为准确。在刘雄伟看来， 转诊平台还有一个遗憾。" 目前，转诊平台只能在资中县域内使用， 如果从县医院向内江市的医院转诊病人，还得使用过去的转诊单。" 不过，这个遗憾很快将得以解决。 内江市卫计委主任刘波告诉记者，医疗信息化建设是内江市卫生计生部门近年来的重头戏， 去年提出了两级平台、六大应用、三大数据库、一个专网、一张健康卡、两个体系的信息化建设目标，资中县的移动转诊平台就是信息化建设的一部分。在总结资中县试点经验的基础上，移动转诊平台将扩展至内江市全域，让更多患者享受到向上转诊无缝对接的实惠。" 目前，资中县移动转诊平台的社会反响较好， 基层医生和患者尤其受益。" 省卫计委信息统计处处长苏建明说， 选择在资中县试点移动转诊平台， 既考虑到资中县是百万人口大县， 在全省具有一定代表性， 也考虑到资中县有医疗信息化的基础， 可以更好地总结出经验。下一步，我省将扩大移动转诊平台的试点范围，从县一级扩展到市一级，绵阳、南充和内江将成为全覆盖试点市。推进移动转诊平台在全省使用，将使双向转诊更便捷，在更大区域内服务群众， 有力推进分级诊疗的实施。
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AppStore审核探索（2）
（1）Information Needed
We began the review of your app but aren’t able to continue because we need additional information about your app.
At your earliest opportunity, please review the following question(s) and provide as much detailed information as you can. The more information you can provide upfront, the sooner we can complete your review.
Does your app access any paid content or services?
What are the paid content or services, and what are the costs?
If users create an account to use your app, are there fees involved?
How do users obtain an account?
Once you reply to this message in Resolution Center with the requested information, we can proceed with your review.
》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》》
iOS 应用提交审核要持续一周或者更久，在提交之前，我们一定要进行「自我审查」，避免被拒。ASO100 为大家收集整理了2015年 App Store 审核被拒的23个理由，并且附上官方拒绝理由原文，供大家上传应用时对照检查。
应用被拒分为两种：Binary Rejected 和 Metadata Rejected。前者需要重新上传应用并且重新排队，后者只需要修改信息，不需要重新上传应用。
1、应用内包含检查更新功能
iOS 应用的版本更新必须通过 App Store 进行，自身 App 内不能包含提示更新功能。从2015年3月起，所有包含检查更新功能的 App 都会被拒绝上架。
附被拒理由原文：
Your app includes an update button or alerts the user to update the app. To avoid user confusion, app version updates must utilize the iOS built-in update mechanism. We’ve attached screenshot(s) for your reference.
Next Steps
Please remove the update feature from your app. To distribute a new version of your app, upload the new app binary version into the same iTunes Connect record you created for the app’s previous version. Updated versions keep the same Apple ID, iTunes Connect ID (SKU), and bundle ID as the original version, and are available free to customers who purchased a previous version.
2、使用第三方登录时未做安装检测
接入第三方登录要检测是否安装了第三方客户端，未安装时不要显示对应按钮。2015年9月之前，通常可以采用判断未安装则隐藏登录按钮的方式。但目前隐藏按钮的方式也可能被审核拒绝，QQ 和微博提供了 web 登录的方式，如果判断未安装，需要允许用户使用 webview 的登录方式。苹果在条款中有声明不允许 iOS 应用的正常使用需要依赖另外一个 App。
附被拒理由原文：
We noticed that third-party app QQ/WeChat is required to use third-party authentication method. The user should be able to login without installing additional applications.
Next Steps
If you choose to support third-party authentication, please use methods that can authenticate users from within your app, such as a native web-view.
3、采集设备IDFA但应用没有广告功能
从2014年2月起，Apple 开始拒绝采集 IDFA (identifier for advertising) 却未集成任何广告服务的应用进入 App Store。如果 App 本身没有广告， 建议可以在审核的时候显示一个 Banner 广告，并且放在比较明显的位置，审核通过后关掉即可。
附被拒理由原文：
We found that your app uses the iOS Advertising Identifier but does not include ad functionality. This does not comply with the terms of the iOS Developer Program License Agreement, as required by the App Store Review Guidelines.
Specifically, section 3.3.12 of the iOS Developer Program License Agreement states:
“You and Your Applications (and any third party with whom you have contracted to serve advertising) may us the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier.”
Please remove the iOS Advertising Identifier from your app or add ad functionality to your app.
4、含UGC却未提供用户协议及举报功能
如果你的 App 内有发帖等UGC（用户产生内容）功能，必须提供用户协议，并留有内容举报功能，否则就会被审核拒绝。
附被拒理由原文：
We found your app enables the display of user-generated content which may become sexually explicit. Therefore we ask that you put the following precautions in place, to ensure your app remains in compliance with the App Store Review Guidelines.
Use Moderators to flag and remove inappropriate content
Require that your users agree to terms (EULA) and these terms must be clear that there’s no tolerance for objectionable content
Users need a way to flag or report objectionable content and users generating this content
Developer must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending content
Developer needs a method for ejecting users who violate the terms of the EULA
Please keep in mind that it is not sufficient for the user to report an issue through a general user feedback / 反馈 or like/dislike feature of the app. Please ensure that the contents that may become objectionable have a reporting or flagging mechanism readily accessible by the user to allow the user to promptly report or flag the issue and clearly identify the offending content.
5、上传时没有使用真实的应用截图
应用程序的名称、描述、截图或者预览与应用的内容和功能不相关将会被拒绝。有 App 因为应用截图使用的是自己设计的插画而被审核拒绝。
附被拒理由原文：
We noticed that your marketing screenshot(s) do not sufficiently reflect your app in use.We’ve attached screenshot(s) for your reference.
Next Steps
Please revise your screenshots to demonstrate the app functionality in use.
6、应用必须使用邀请码才能注册使用
苹果要求应用不能限制只有部分用户可以使用。
附被拒理由原文：
Your app arbitrarily restrict users by requiring invitation code to register, which is not allowed on the App Store. We’ve attached screenshot(s) for your reference.
Next Steps
Please revise your app to remove any functionality that limits who can use the app.
7、应用内出现第三方移动平台的名字或图标
一直以来，苹果都不允许iOS开发者在进行软件描述时提到 Android 版本，而自从2015年4月起，在 App 内、截图等任何地方提到安卓、Android 的文字、图标、系统界面都会被拒。曾经有电商 App，因为出现了售卖三星安卓手机而被拒。。。
附被拒理由原文：
We found that your app and/or its metadata contains inappropriate or irrelevant platform information, which is not in compliance with the App Store Review Guidelines.
Specifically, your app mentioned other platforms, such as Android.
Providing future platform compatibility plans, or other general platform references, is not appropriate in the context of the App Store. It would be appropriate to remove this information.
8、应用内涉及奖励，未声明与苹果无关
App 里有实物奖励的话，不能使用苹果产品（例如 iPhone 、iPad 等）作为奖品。另外一定要声明“奖励由本公司提供，与苹果官方无关”。
附被拒理由原文：
Your app includes a contest or sweepstakes but it does not:
Indicate that Apple is not involved in any way with the contest or sweepstakes.
Next Steps
It is necessary to:
Include official rules of the contest or sweepstakes in the app
Include an explicit statement in the contest or sweepstakes rules specifying that & Apple is not a sponsor
Ensure that the contest or sweepstake prizes are not Apple products
9、没有提供恢复内购的方法
增加一个“恢复购买记录”的按钮即可。
附被拒理由原文：
We found that your app offers In-App Purchase/s that can be restored but it does not include a “Restore” feature to allow users to restore the previously purchased In-App Purchase/s.
To restore previously purchased In-App Purchase products, it would be appropriate to provide a “Restore” button and initiate the restore process when the “Restore” button is tapped.
10、未注册时不能使用与账号无关的功能
对于资讯等 App，在没有进行与用户信息相关的操作时，却强行让用户登录，甚至不登录就无法看到任何内容，有可能会被拒绝。
附被拒理由原文：
We noticed that your app requires users to register with personal information to access non account-based features. Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user.
Specifically, your app forces users to login before they can read the news.
We features that your app requires users to register or log in, prior to accessing non account-based features. Apps cannot require user registration or login prior to allowing access to app content and features that are not associated specifically to the user.
Next Steps
User registration that requires the sharing of personal information must be optional or tied to account-specific functionality. Additionally, the requested information must be relevant to the features.
11、iPhone 应用在 iPad 上不能正常显示
iPhone程序必须不经修改就能以iPhone分辨率和2倍iPhone 3GS的分辨率在iPad上运行。即使你的App 只为 iPhone 用户提供，在 iPad 上也必须能够正常显示，否则审核会被拒绝。
附被拒理由原文：
We noticed that your app did not run at iPhone resolution when reviewed on iPad running iOS 9.1, which is a violation of the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.
Specifically, the buttons at the bottom of the app are inaccessible when running on iPad.
Next Steps
Please revise your app to ensure it runs at iPhone resolution on iPad.
12、侵犯第三方版权
对于视频、音乐、图书类的应用很容易因为这一条而被拒。另外
建议应用内最好不要出现第三方的商标，例如运营商的Logo、影视公司的 Logo 等。
附被拒理由原文一：
We found that your app allows users to download music without authorization from the relevant third-party sources.
We’ve attached screenshot(s) for your reference.
Next Steps
Please provide documentary evidence of your rights to allow music or video content download from third-party sources. If you do not have the requested permissions, please remove the music or video download functionality from your app.
附被拒理由原文二：
Your app includes content or features that resemble a well-known, third-party mark, Fox . We’ve attached screenshot for your reference.
Pursuant to your agreement with Apple, you represent and warrant that your application does not infringe the rights of another party, and that you are responsible for any liability to Apple because of a claim that your application infringes another party’s rights. Moreover, we may reject or remove your application for any reason, at our sole discretion.
Accordingly, please provide documentary evidence of rights to use this content. Once Legal has reviewed your documentation and confirms its validity, we will proceed with the review of your app.
13、应用截图、名称、描述等出现不雅词汇
在应用截图、名称、描述等任何地方出现例如诸如 牛逼、绿茶婊、无节操、逗比 等词汇，都会被苹果审核拒绝。
附被拒理由原文：
We found that your app contains content that many audiences would find objectionable, which is not in compliance with the App Store Review Guidelines.
Specifically, we noticed your app name 打飞机-简单粗暴 is objectionable.
We encourage you to review your app content and evaluate whether you can modify the content to bring it into compliance with the Guidelines.
14、应用出现 beta版、测试版字样
不要过度谦虚地在启动画面或者应用名称上加上”beta”字样，苹果不允许测试版产品上架。
附被拒理由原文：
Your app appears to be a pre-release, test, or trial version with a limited feature set. Apps that are created for demonstration or trial purposes are not appropriate for the App Store and do not comply with the App Store Review Guidelines.
To ensure compliance with the App Store Review Guidelines, it would be appropriate to revise your app to complete, remove, or fully configure any partially implemented feature(s).
If you would like to conduct beta trial for your app, you may wish to review the TestFlight Beta Testing Guide.
15、注册缺少隐私政策
如果应用包含注册功能，注册页面必须提供隐私说明协议按钮或者链接。另外在 iTunes connect 提交新版本的时候，Privacy Policy URL 必须要填写。
附被拒理由原文：
We noticed that your app includes account registration or access to users’ existing accounts but does not include a privacy policy, which does not comply with the App Store Review Guidelines.
Please update your app metadata to include a privacy policy and ensure that the privacy policy URL you provide directs the user to the intended destination.
16、应用出现崩溃、加载失败等 bug
审核期间出现崩溃会导致审核被拒。 建议，在审核期间务必保证服务器稳定，避免审核人员审核时出现内容加载失败的情况，导致被拒。
附被拒理由原文：
We discovered one or more bugs in your app when reviewed on iPhone running iOS 8.1.2 on both Wi-Fi and cellular networks.
Specifically, no content is fetched when users launch the app.Please see the attached screenshot/s for more information.
It would be appropriate to revise such issue(s) in your application.
Next Steps
Please run your app on a device to identify the issue(s), then revise and resubmit your app for review.
17、应用描述、截图和应用功能不符
如果应用的描述或截图介绍的功能在审核期间没有体现，则会被拒绝，如果介绍文案不够详细也会有一定概率被拒。
附被拒理由原文：
We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.
Specifically, your app does not include the feature of 微信朋友圈分享 that is written in your release note.
It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.
18、应用包含应用推荐功能
除特殊情况，苹果明令禁止应用内推荐其他APP。
附被拒理由原文：
The 应用推荐 feature in your app displays or promotes third-party apps, which violates the App Store Review Guidelines. We’ve attached screenshot(s) for your reference.
Next Steps
Please remove the 应用推荐 feature from your app.
19、应用包含不正确的诊断功能
如果你的应用中，包含不真实的系统检测或优化功能，苹果会认为这项功能有误导用户的嫌疑，审核时会被拒绝。
附被拒理由原文：
We noticed that your app provides potentially inaccurate diagnostic functionality for iOS devices to the user.
We’ve attached screenshot(s) for your reference.
Next Steps
Currently, there is no publicly available infrastructure to support iOS diagnostic analysis. Therefore your app may report inaccurate information which could mislead or confuse your users. We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
20、应用提交的新版本与上一版差异过大
如果你提交的新版本应用与上一版相比，功能上变化过大，比如将游戏升级为工具类应用，或在新版本中完全改掉前一版产品的功能，则会被苹果拒绝。
附被拒理由原文：
We found that your app did not achieve the core functionality described in your marketing materials or release notes, as required by the App Store Review Guidelines.
Specifically, the app has a whole content swap from a Game app to a Mobile Data Tracking app, which does not provide a good user experience when updating the app.
It would be appropriate to revise your app to ensure this feature is fully implemented or to revise your Application Description, Release Notes, and/or screenshots to remove this content.
If your iTunes Connect Application State is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.
21、应用违反当地法律法规
应用程序必须遵守上线地区的法律法规，禁止含有赌博、色情、有偿陪伴等违反法律的内容，尤其为用户提供付费社交服务的APP，例如在线直播类APP，必须严格遵守相关规定。
附被拒理由原文：
Your app contains content – or facilitates, enables, and encourages an activity – that is not legal in all of the locations where the app is available. Specifically, your app is advertised as a platform to provide paid companionship services.
We’ve attached screenshot(s) for your reference.
Next Steps
We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
22、应用作者名与金融机构名字不一致
针对理财、P2P等金融相关产品，苹果增加规定
开发者的名字必须与APP内的金融机构名字保持一致，否则会被拒。
且由同一品牌的金融机构提供服务的APP，必须发布在同一个开发者账号跟名称下。
如果你已经代表委托人或者公司发布了这些APP，你的委托人或者公司应该注册iOS开发者账号，并把你添加到他们的开发者账号里，这样你就可以在他们账号下面提交并发布APP了。
附被拒理由原文：
We found that the Seller and/or Artist names associated with your app do not reflect the name of the financial institution in the app and/or its name and metadata.
To be appropriate for the App Store, your app must be published under a Seller name and Artist name that reflects the financial institution brand, as required by the iOS Developer Program License Agreement.
Section 1.2:
“You” and “Your” means and refers to the person(s) or legal entity (whether the company, organization, educational institution, or governmental agency, instrumentality, or department) using the Apple Software or otherwise exercising rights under this Agreement. For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be submitted under Your developer account.
If you have published these apps on behalf of a client, it would be appropriate for your client to enroll in the iOS Developer Program, then add you to their development team so you can develop an app for them to submit under their developer account.
23、应用提供功能过于简单
应用内的功能不能太过单一，苹果虽然理念中提倡“简单”，但并不代表能接受功能不够完善的应用，他们对应用的核心要求，是希望能够给用户更有价值的体验。当然，如果你的产品太有创意，可能苹果的审核员没能理解它的独到之处，这样的情况下，你可以通过申诉来更详细的描述产品优势，以便通过审核。
附被拒理由原文：
We found that your app only provides a very limited set of features. It only provides an augmented reality reader mechanism with no other functionality. While we value simplicity, we consider simplicity to be uncomplicated – not limited in features and functionality.
We understand that there are no hard and fast rules to define useful or entertaining, but Apple and Apple customers expect apps to provide a really great user experience. Apps should provide valuable utility or entertainment, draw people in by offering compelling capabilities or content, or enable people to do something they couldn’t do before or in a way they couldn’t do it before.
We encourage you to review your app concept and evaluate whether you can incorporate additional content and features to be in compliance with the Guidelines. For information on the basics of creating great apps, watch the video The Ingredients of Great Apps.If you feel we didn’t understand the features of your app, or that we missed key functionality, and your app was incorrectly rejected, you may appeal to the App Review Board.
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